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Recently, the most important news is the discontinuation of the Rolex GMT-Master II red and blue bezel. It includes the stainless steel models(126710BLRO-0001, 126710BLRO-0002), the white gold model with the blue dial (126719BLRO-0003), and even the white gold model with the meteorite dial (126719BLRO-0002).

The Rolex GMT-Master II Pepsi with jubilee bracelet has now seen its secondary market price around $23,000. I think that the speculative potential stemming from its discontinuation has already been fully priced in. But nothing is impossible that prices could be driven as high as $28,000 in the future.


Oyster Perpetual Cosmograph Daytona

Among the 2026 new releases, a few models are absolutely expected to be popular.

The Daytona collection introduces a new model that references 126502-0001. It has a 40mm diameter, an Oystersteel case, a platinum caseback, and a ceramic bezel with a platinum rim. The most special part is the dial with a white enamel finish.

Additionally, the Daytona Panda(126500LN-0001) has not been discontinued.


Oyster Perpetual Datejust

Among the new releases in the Datejust and Day-Date collections, two models have strong potential to take off to driven up prices.

The Datejust collection introduces a new model(126334-0033). It's available in both 36mm and 41mm Oystersteel cases. The dial is a green lacquer ombré and it's highly probable to be the new king of the Datejust collection.


Oyster Perpetual Day-Date 40

This year marks the 70th anniversary of the launch of the Day-Date collection and the commemorative edition is a focal point. It has a 40mm diameter, a light green aventurine dial with diamond hour markers. The 18K gold used for the case is made of Rolex's patented new alloy, officially named Jubilee Gold, which glows with tones of tender yellow, warm grey and soft pink.


Oyster Perpetual 41 - 100th Anniversary Edition

The Oyster Perpetual collection is a key highlight among the Rolex new releases 2026.
A celebration of 100 years of the Oyster and the commemorative edition is also a focal point. The winding crown has the number 100 in relief. On the slate dial, the inscription ‘100 years’ appears at 6 o’clock. Whether a watch is made totally from Oystersteel or 18K, it can quickly take off. But Rolex uses a yellow Rolesor for the commemorative edition, which has the least potential to drive up prices.


Oyster Perpetual 28 and Oyster Perpetual 31

The Oyster Perpetual collection also released several full gold ladies' models with diameters between 28mm and 31mm. The dials are available in both colorful lacquered finishes and mother-of-pearl by gem-set markers at the 3, 6, and 9 o'clock positions. Official retail prices range from $30,000 to $37,350 and they are ladies' models. It's a question whether it has high potential to drive up prices even if they are attractive.


Oyster Perpetual 36 - A Multicoloured Lacquer Dial Decorated with The Jubilee Motif

The most exciting new release from the Oyster Perpetual collection is a multicoloured lacquer dial decorated with the Jubilee motif and it's most potential to drive up prices this year. On the dial with a lacquered finish in ten different colors, the letters of the Rolex name form a joyful and sophisticated composition. It's available in both 31mm, 36mm and 41mm Oystersteel cases. Official retail prices range from $6,300 to $7,050 and the market trend is expected to mirror that of the model of turquoise blue dial with a celebration motif. The deal price will easily reach double or even triple its official retail price.


Oyster Perpetual Yacht-Master II

The last new release is from the Yacht-Master II collection, which also should have been one of the focal point models for Rolex this year. But it has no highlights, so it is destined not to achieve sales.